Margaret McNinch
UX Designer
Design Partner for Human-lead Experiences.
Design Partner for Human-lead Experiences.
I help startups and brands turn stories into thoughtful, intuitive, and engaging experiences.
I help startups and brands turn stories into thoughtful, intuitive, and engaging experiences.


A look into my digital toolbox.
A look into my digital toolbox.
A look into my digital toolbox.
Selected Projects
Selected Projects
Blend of innovative thinking and practical solutions,
ensuring they are intuitive and effective.
Scalable PDP Refresh for Signet Jewelers
Reimagined Signet’s Product Display Page (PDP) through user-centered methodology, improving usability and introducing scalable systems that drove $32M in net revenue growth over one fiscal year.
UX/UI Design
User Research
View Project

Scalable PDP Refresh for Signet Jewelers
Reimagined Signet’s Product Display Page (PDP) through user-centered methodology, improving usability and introducing scalable systems that drove $32M in net revenue growth over one fiscal year.
UX/UI Design
User Research
View Project
Scalable PDP Refresh for Signet Jewelers
Reimagined Signet’s Product Display Page through a user-centered approach, improving usability and introducing scalable systems that drove $32M in net revenue growth over one fiscal year.
UX/UI Design
User Research
View Project

Scalable PDP Refresh for Signet Jewelers
Reimagined Signet’s Product Display Page (PDP) through user-centered methodology, improving usability and introducing scalable systems that drove $32M in net revenue growth over one fiscal year.
UX/UI Design
User Research
View Project
MyAvantax Next-Gen
As a Senior UX Designer and co-lead on the Avantax Next-Gen initiative, I helped reimagine the MyAvantax platform to better support advisors in their daily workflows.
UX/UI Design
Workshop Facilitation
Stratagy
View Project

MyAvantax Next-Gen
As a Senior UX Designer and co-lead on the Avantax Next-Gen initiative, I helped reimagine the MyAvantax platform to better support advisors in their daily workflows.
UX/UI Design
Workshop Facilitation
Stratagy
View Project
MyAvantax Next-Gen
As a Senior UX Designer and co-lead on the Avantax Next-Gen initiative, I helped reimagine the MyAvantax platform to better support advisors in their daily workflows.
UX/UI Design
Workshop Facilitation
Stratagy
View Project
Community of Practice at Cetera
Led the establishment of a Community of Practice (COP) within Cetera’s Digital Experience Design (DXD) organization to strengthen design maturity, knowledge sharing, and human-centered leadership across the company.
Leadership
View Project

Community of Practice at Cetera
Led the establishment of a Community of Practice (COP) within Cetera’s Digital Experience Design (DXD) organization to strengthen design maturity, knowledge sharing, and human-centered leadership across the company.
Leadership
View Project
Community of Practice at Cetera
Led the establishment of a Community of Practice (COP) within Cetera’s Digital Experience Design (DXD) organization to strengthen design maturity, knowledge sharing, and human-centered leadership across the company.
Leadership
View Project






